I Am RVA, a project to promote bicycling and bike safety, was one of two cycling projects that was recently awarded a $1000 RABA Grants.
I Am RVA, a 501c3 non-profit organization, was founded by Pediatrician Scott Keel, who heads its ten-member Board of Directors comprised of members from many different walks of life, dedicated to the vision that I Am RVA sets forth and works on a purely volunteer basis. I Am RVA’s mission is to foster enthusiasm for bicycling in Richmond by encouraging a sense of community, promoting safety among riders and drivers, and creating pride in the city. It aims to build solidarity and inclusion through a distinctive Giro-made bike helmet that is unique to Richmond, serving as a visually compelling symbol of unity and pride in the city. All proceeds from helmet sales go to local charities and a traumatic brain injury scholarship.
I Am RVA will focus on a mass social media and physical campaign that was conceived by master level students of the Robinson School of Social Media at Virginia Commonwealth University with the purpose of getting more people on their bikes while being safe and educated about proper use.
I Am RVA’s campaign will include bathroom posters highlighting helmet and bike light safety, brochures highlighting bike safety instructions and laws, tee shirts inscribed with the three feet rule, and drink cozies with bike safety messages.
–Ron Corio